I never saw myself starting a blog. I’m not the best writer, and the imposter syndrome is real. “Am I good enough?” “Will anyone actually care about me or what I write about?” “Do I know enough about marketing to start a blog?” These were all questions floating in my head for multiple years.
There is Never A Perfect Time To Start A Blog
And I always thought that I had to be the perfect writer to start a blog. The design had to be right, the logo had to look perfect, the colors…I could go on and on. There were so many things that I wanted to get right that I just never started.
Starting My Blog
I decided to
just START. Despite the imposter syndrome, despite the perfectionism in me, despite all of the little voices in my head. Just starting, by asking myself
“how, now?”. Even without all of the knowledge, all of the prior preparation and countless hours of research – how can I get enough information to get started
right now. So that’s what I’m doing. And I’m scared, I’m nervous, and I’m hopeful, all at the same time.
My Journey To Starting A Blog
I always had a lot of interest in a lot of things, similar to a jack of all trades, master of none. In high school, I was actively involved in theatre, debate and forensics, cross country, track, NHS, and cheerleading to name a few. My parents really pushed me to look into a career in the sciences, so I was set on getting a biomedical engineering degree and pursue medical school.
The transition from high school to college was rough, to say the least. I had gone to a private school all of my life, and making the transition to a large college was difficult. It was also my first time living outside of my parent’s house, and I wasn’t sure how to juggle it all. I ended up switching my major from biomedical engineering, to biology, to sociology, and then to both art and sociology. Although I was able to graduate in 4 years, I also felt like I didn’t know what I could do with my degree.
My first job outside of college was at a local non-profit working as an organizer. I worked with college students to organize events and essentially be their organization advisor. Then, the pandemic happened.
Everything went digital, and so did all of our organization. This also meant that we had to find a way to promote and recruit for our organization without any in-person events. As an organization, we quickly created social media accounts for each of our state chapters and had to learn ways to recruit in a digital world. This is when I began an interest in social media marketing and non-profit marketing. I found it stimulated both sides of my brain – both the creative and analytical side – and I enjoyed thinking of new ways to promote our social media accounts.
My next job was at a non-profit digital marketing agency as an account manager. This is where I learned more about all things digital marketing – media buying, analytics, conversion design, and social media marketing. I drank a lot from the fire hose and soaked in as much as I could, taking every training and certification. I enjoyed getting to meet different people from across the world working on their non-profit marketing.
This is when I started realizing that I would like to start my own marketing business, helping other small business owners with their digital marketing efforts. I had dreams about starting my own business and blog, but I hadn’t quite taken the leap yet.
Fast forward to today, I’m taking the leap. As I was thinking about the name for my business, I thought about the main strengths of who I am and what I can hone in on. I thought that being “resourceful” and “scrappy” were adjectives I really resonated with.
I always try to DIY things on my own, finding ways to do it myself rather than rely on additional software or people if I don’t have to. Sometimes this means I’m a little stubborn in letting other people help me or to delegate out tasks, but I know I want to learn how to do things on my own and truly “own” the work that I do. I’ll always be Googling an instructional article or look up videos that show me how to do things. While I’m building my business as a
solopreneur, I want to learn as much as I can about every topic so I feel the most prepared.
I choose the name “Resourcefulry” because I believe this embodies the mentality of small business owners – to be resourceuful, scrappy, and hard-working. I want to provide marketing resources that are helpful to solopreneurs, entrepreneurs and small, agile small businesses who are finding their footing, and be along for the ride.
Here We Go!
Hopefully a part of my story about why I am starting a blog resonated with you, and I’m excited to start this journey together. If you’d like to learn more about working together, feel free to
contact me with inquiries or collaboration ideas.
