Brand Guidelines are a vital investment for your business and can be a strategic return on investment (ROI). As a start-up, small business, or corporation, your business needs a consistent and updated brand guideline, which can skyrocket your ROI. Investing in a strong brand identity is essential to the success of your business, especially in […]
5 Ways Brand Guidelines Skyrocket Your ROI Read More »
Learning how to create a user persona is crucial for your small business to guide marketing decisions and marketing strategy. I recently worked with a business to help them craft user personas, and they mentioned that the process helped them truly visualize who they are marketing to. User personas are helpful to remember the person
How to Create a User Persona for Your Small Business: 4 Steps For Success Read More »
Doing market research to create your user persona is crucial to ensure that your user personas are accurate and up-to-date. I believe that every small business should have their own user personas (no matter how small of a business you are) as a key to their success as a business. I talk about the importance
How to Do Market Research to Create Your User Persona Read More »
As a small business, it’s important to run a competitor analysis of your industry competition to stay ahead of the curve. From small startups to large corporations, mastering the art of the competitor analysis can be a game-changer to increase your sales and find your target audience! Let’s dive deeper into a step-by-step guide for
A Beginner’s Guide to Competitor Analysis for Small Businesses Read More »
