If you are a business or organizaion using event marketing within your marketing strategy, you will want to ensure that you are staying on top of your data. Event marketing dashboards provide real-time insights, allowing you to track metrics like attendance, engagement, and ROI (Return on Investment) effortlessly. In this guide, we’ll explore the top […]
Top 5 Event Marketing Dashboards for Real-Time Insights Read More »
Using event analytics tools is helpful for marketers looking to use data to guide their decisions. These tools help track details of your event’s performance, from engagement to ROI (Return on Investment). Your organization’s events should be seen as a small piece of your larger marketing strategy. Read this post to learn more about how
10 Best Event Analytics Tools for Data-Driven Marketers Read More »
In today’s competitive event marketing landscape, using data for event marketing is crucial for success. Using Google Analytics for events can unlock valuable insights that help you measure success, understand your audience, and optimize your event marketing strategy. Whether you’re hosting virtual events, conferences, or local gatherings, this guide will show you how to leverage
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Brand Guidelines are a vital investment for your business and can be a strategic return on investment (ROI). As a start-up, small business, or corporation, your business needs a consistent and updated brand guideline, which can skyrocket your ROI. Investing in a strong brand identity is essential to the success of your business, especially in
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I never saw myself starting a blog. I’m not the best writer, and the imposter syndrome is real. “Am I good enough?” “Will anyone actually care about me or what I write about?” “Do I know enough about marketing to start a blog?” These were all questions floating in my head for multiple years. There
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Learning how to create a user persona is crucial for your small business to guide marketing decisions and marketing strategy. I recently worked with a business to help them craft user personas, and they mentioned that the process helped them truly visualize who they are marketing to. User personas are helpful to remember the person
How to Create a User Persona for Your Small Business: 4 Steps For Success Read More »
Doing market research to create your user persona is crucial to ensure that your user personas are accurate and up-to-date. I believe that every small business should have their own user personas (no matter how small of a business you are) as a key to their success as a business. I talk about the importance
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As a small business, it’s important to run a competitor analysis of your industry competition to stay ahead of the curve. From small startups to large corporations, mastering the art of the competitor analysis can be a game-changer to increase your sales and find your target audience! Let’s dive deeper into a step-by-step guide for
A Beginner’s Guide to Competitor Analysis for Small Businesses Read More »
Artificial Intelligence is one of the hottest topics in today’s business landscape, which poses ethical challenges for small business marketing. The launch of chatGPT in late 2022 brought attention to the rise of AI in all aspects of life and ways that small businesses can utilize AI in their operations, management, and marketing.
Ethical Challenges of AI for Small Business Marketing Read More »
There is no better time to consider becoming a full-stack developer than now! Full-Stack developers are a highly sought after position. According to the U.S. Bureau of Labor Statistics, employment for Software Developers is expected to increase by 26% between 2022-2032. There are many ways to enter the industry and “break into tech”, such as
The Ultimate Guide to the Best Full Stack Computer Programming Bootcamps in 2024 Read More »
